How It Works

For Brands & Clients

  1. 1. Sign up — Create a client account and complete your company profile.
  2. 2. Buy InstaCoins — Purchase coin packages to connect with creators. i
  3. 3. Browse & Invite — Filter creators by niche, followers, and rating. Send personalized invitations.
  4. 4. Hire & Pay — Create contracts, fund escrow, and release payment on approval.

For Creators

  1. 1. Build your profile — Showcase your reels, packages, and connect Instagram.
  2. 2. Receive invitations — Brands send you campaign briefs with budget details.
  3. 3. Deliver content — Upload deliverables and earn 85% of contract value.
  4. 4. Earn InstaCoins — Get 2 InstaCoins back per completed contract.

InstaCoins Explained

InstaCoins are UGCMarket's virtual currency for initiating connections — similar to Upwork Connects. Each creator has a connect cost (1–10 coins) based on their follower count, rating, and demand. Declined invitations refund 1 coin. Coins never expire.